MONSTER GUTS GUMMY CANDY™
Product and Packaging Concept
Monster Guts Gummy Candy is an original product and packaging design concept that recalls the irreverent, slime obsessed, gross-out humor of the 1980s.
American Advertising Awards
AAF Orlando 2021-2022
Best of Show: Student
Gold ADDY: Packaging (Student)
Silver ADDY: Illustration (Student)
AAF District 4 2021-2022
Silver ADDY: Packaging (Student)
“My kid loves Monster Guts Gummy Candy, but I think it’s gross and I hate it.”
— Somebody’s Mom
“I once saw someone eating Monster Guts and I wanted to barf.”
— Anonymous Grown-Up
Animated Logo Test
Concepts and Prototypes